I dunno, maybe these ads were effective at the time...
What we can take away from this ad: Drink Schlitz and you too can bump hips with your friends and lip synch into your beer bottle.
Because that's cool.
Moving on, here's this little abomination
What we can take away from this ad: Drink Schlitz and you too can be led on by an invisible woman who will steal your hog, leaving you with nothing but your FOUR-PACK of beer and a bad Boston song stuck in your head.
Gee, sign me up for that one...
Ok, one last video:
Amazingly enough, this one actually makes me want the beer. Why don't they make more ads like this one?